In Disney Magic, published by SellBetter Tools, Rich Hamilton examined Disney’s theme parks and discovered success secrets everyone can use!

A Disney “outsider,” Rich’s discoveries are practical and easy to implement, more than just touting the Disney company story.

Rich’s Disney stories wrap themselves around Corporate Strategy, Customer Service, Selling Skills, Leadership, and more.

Why is Disney so important?

Walt Disney brought Mickey Mouse to the world, and was the first to add sound to cartoons, the first to add color to cartoons, and the first to create a feature length animated feature film.

His most remarkable creation was Disneyland. And the most amazing part of Disneyland was the system he put in place that today, nearly 50 years later, is still delivering a “good show” to millions of guests each year at theme parks in California, Florida, and around the world.

It was no accident. Walt knew what he wanted, and he knew there would be so many new employees that it would be a challenge for them to understand his goals. So he created Disney University, an in-company training system to infuse the organization with an understanding of why they were there and what was expected.

More than a nuts-and-bolts skills program, Disney University taught the philosophy and culture of Disney’s business. It was done so well that today, over 35 years after Walt’s death, the Disney theme park cast still delivers the key values that Walt thought were most important. And, with that important understanding, they’re ready and able to move into leadership roles in the company.

The success methods Rich Hamilton discovered at the Disney theme parks apply to any organization, large or small, and most can even be used at home.

This information is Great for:

- People who have an interest in Disney and Disney theme parks
- Top management looking for improved business strategy
- Middle management wanting effective techniques
- Non-management employees wanting success ideas for work or home
- People who like a success story

Rich’s books include:

Disney Magic: Business Strategy You Can Use at Work and at Home. Art Linkletter describes this book as “a veritable Disney BIBLE!” The Disney business culture, customer service methods, and team building strategies are covered.

Disney Magic Ideabook: Use Disney’s Magic Strategy for Your Own Business Success. A collection of essays on marketing and business ideas discovered at Disneyland and Walt Disney World.

Internet Business Magic: Use Disney’s Magic Strategy in Your Own Online Business. How to take the Disney business model and apply it to an online enterprise. Strategies apply to all businesses, from giant corporations to sole proprietorships.

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Areas of Expertise:
Business-General
Business Management
Computers
Customer Service
Entrepreneurship
Executive Assessment
Internet
Key Account Selling/Marketing
Leadership Direction
Marketing/Merchandising
Motivation
Organizational Effectiveness
Problem Solving
Retail
Sales Skills
Self Help
Spouse Programs
Strategic Planning
Stress Management
Success
Time/Self Management

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rhamilton - Updated: March 16, 2011